Carol Maxwell


Carol serves a manager of our Uptown Shelby Markets. A native of Rutherford County, Carol attended East Rutherford High School and grew up in the NC 4-H program. She received her BS degree in Biological Science and her Masters of Natural Resources degree both from North Carolina State University, where she was an active member of Alpha Zeta Agriculture Honor Fraternity and the NCSU Collegiate 4-H Club. She worked as the Recycling Coordinator of Gaston County and as an Education Specialist for Keep Gastonia Beautiful before staying home while her children were young. Carol, her husband Ray and their three children live in Shelby.

Celeste Burkhardt, Local Foods Coordinator


Celeste has found two recurring themes in her life: community and service. As an NC Teaching Fellow, she attended UNC Asheville, where she was able to impact students through tutoring programs, participate in NSF-funded undergraduate research, and find a home in the beautiful mountains of WNC. After graduating with a bachelor’s degree in mathematics, Celeste chose to return to her hometown. Here, she spends most of her days in the midst of teenagers as an educator at her alma mater, Shelby High School. Through her involvement in several local organizations, she enjoys being in a position to facilitate connections between community partners. She has been so lucky to further develop these skills as Local Foods Coordinator for FFM. Outside of these roles, Celeste likes to cook with foods grown by the friends she’s made at the farmers’ market, go on walks with her pup, Millie, and practice yoga.

Ron McCollum, Outreach Coordinator


Ron has served as EBT Outreach Coordinator for Foothills Farmers’ Market since 2014. Mr. McCollum holds a Bachelor of Science degree in Urban Studies from Georgia State University and a Master of Social Work degree from the University of Georgia. He enjoyed a 30 year career that included time spent working for family/youth non-profits, public education, university level teaching and marketing for a small family farm. Ron is active in community service on the local level. Since 1997, Mr. McCollum has served as facilitator of a variety of family and youth related initiatives throughout upper Cleveland County. Among these are ongoing community garden efforts, serving of community meals and volunteering in local schools.

Tyler McDaniel, Health Department Market Manager


A Cleveland County native, Tyler was born and raised in Kings Mountain. He attended Appalachian State University where he majored in Health Promotions with a minor in Physical Education. Tyler is employed by the Cleveland County Health Department as a health educator and teaches an alcohol abuse prevention classes to 6th-9th grade students. He also teaches personal fitness at the Kings Mountain YMCA and coaches wrestling at Shelby High School. Tyler serves as site coordinator for our Shelby Satellite market at the Health Department where he enjoys visiting with vendors to learn about how they farm and what they grow.