Our Board

The Foothills Farmers’ Market Board of Directors reflects a cross-section of community interests drawn together in support of local foods. Responsible for market oversight and long-range planning, our directors include market customers, health care professionals, educators, community volunteers, and vendors.

Officers (Executive Committee)

Emily Parker, President

Emily Emily Parkeris a national board certified teacher for Cleveland County Schools. She and husband Jason own and operate Berry Fields Farm located in Shelby, NC. The family farm began operation in 1973 with a large crop of blueberries, and has expanded over the years to include a wide assortment of fruits and vegetables. Berry Fields Farm has served the community for many generations and has been a part of the Foothills Farmer’s Market since its inception.


April Crotts, Vice President

April CrottsApril is the Assistant to the County Manager and Deputy Clerk to the Board of Commissioners for Cleveland County and has been employed with Cleveland County since 2004. She is a native of Cleveland County and has Bachelor of Science in Business Administration from Western Carolina University. April has family who farm and has previously coordinated two Community Gardens with Cleveland County employees. April looks forward to working with the board to create an exciting Farmers Market and increase public knowledge of locally grown food and products.


Jessica Talbert, Secretary

generic-femaleJessica represents Children’s Homes of Cleveland County where she serves as an adoption social worker. She holds a Bachelor of Arts degree from UNC-Chapel Hill in Political Science and a Master of Social Work degree from UNC-Charlotte. Jessica believes in the power of a strong, engaged community and in equal access to resources for all people. She is a life long resident of Cleveland County where she resides with her husband and two young sons.

Roxie Cogdill, Treasurer

roxie-cogdillRoxie, a native of Lincolnton, lives in Cherryville with her husband, 3 dogs, 1 cat, turtle and 2 fish.  After graduation from West Lincoln High School in 2005, Roxie attended Gardner-Webb University and earned a Bachelor’s of Science in Psychology in 2009.  She is currently attending Gaston College pursuing an Associate degree in Accounting.  Upon completion of classes at Gaston College, Roxie plans on sitting for the CPA exam and completing certification for Forensic Accounting at the University of North Carolina at Charlotte.  Roxie has worked for Gale S. Elmore, CPA in Uptown Shelby for 13 years.

Amber Brown, Past President

amber-brownAmber graduated from North Carolina State University with a BS in Human Nutrition.  She and her husband, Kyle, love small scale farming; they have two spunky kids who are Amber’s inspiration for culinary art which is based on high quality, locally sourced ingredients.



Ex Officio Members (non-voting)


Greg Traywick has served as Cleveland County Extension Director since 1992. He holds a Master of Science degree in Animal Science from NC State University. In addition to his administrative responsibilities, Greg develops programs in the areas of livestock, local foods, and community development and led a team of Extension colleagues and community leaders to establish Foothills Farmers’ Market in 2008. He currently serves on Cleveland County’s Eat Smart Move More Coalition, a group that establishes and shapes local food and nutrition policy in the local community.


Audrey Whetten audrey-whettenis the executive director of the Uptown Shelby Association, whose mission is to advocate, celebrate, and enhance Uptown Shelby. She is an advocate for supporting the local economy and serves as a liaison to Uptown businesses. She views the vibrant farmers’ market as a key part of the great quality of life and growing momentum in Uptown.


Jan Harris jan-harrisserves as the director of the Kings Mountain Main Street Program, working to develop the Downtown area into a thriving and energetic commercial, social, cultural, and entertainment destination while preserving its historic character and enhancing its aesthetic beauty through the coordinated efforts of both the public and private sectors.  Jan was instrumental in developing our Kings Mountain satellite market location in 2013, and is committed to its long-term vitality and success.

Vendor Representatives


Reggie FeasterReggie Feaster represents Phyllis’ Sweet Shop, which has been selling a popular assortment of baked goods at Foothills Farmers’ Market since its inception.  Customer favorites include chocolate and peanut butter fudge, spiced pecans, cheese wafers, and his delicious fried apple pies.



Nathanael Greene, a vendor with Greene Family Farm in Shelby, helps his family produce pork, poultry, eggs, and vegetables.  Nathanael regularly handles the farm’s market booth, and he assists the market manager on Saturday mornings when he is needed. Nathanael is a junior in high school.



Pam Fish and her husband Woody, both graduates of Gardner-Webb with strong Cleveland County ties, farm her grandparents land at the corner of W. Zion Church Road and Chatfield Road. Lucy Mae Lavender Farm was the result of Pam’s passion for farming and good, local food. She wants to see our economy grow and believes farming is a substantial contributor. Pam attended the ‘Grower’s School’ at UNC-Asheville and was instrumental in establishing a garden a Graham Elementary where she was a physical education teacher. She provides half an acre of her farm for the Cleveland County Potato Project to grow sweet potatoes.


Allen Hoyle has farm in western Lincoln County and was in dairying for the first 39 years of life. Several years later, he received an education degree from Gardner-Webb University and taught high school math at West Lincoln High until 2012.  Allen has been producing sheep since 1993.  Currently, his farm (“A Patch of Heaven”) has 150 ewes, 12 dairy breed steers and  75 laying hens, all raised as naturally as possible.  They have been members of Foothills Farmers’ Market for 3 years selling antibiotic and hormone free lamb, beef and eggs. Along with his granddaughter, Madison Weaver,  Allen enjoys meeting old and new customers providing them with great tasting food.


Organization Representatives


Harvetta Fuller harvetta-fulleris a retired teacher from Washington Elementary School, where she worked her entire 32-year teaching career.  She is a graduate of NC A&T State University with a BA in elementary education. Harvetta has children and grandchildren living in Cleveland County, and is the manager of the Food Bank at Faith Missionary Baptist Church in Shelby.  Harvetta has a strong interest in helping her clients eat well, and devotes much of her time to helping them understand the importance of preventative health care.


Jessica BridgesJessica Bridges, a Cleveland County native, resides in Shelby with her husband, son and daughter. Jessica graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in Public Health, concentrating in Health Policy and Administration. Upon graduating, she worked for five years in healthcare consulting for the public sector. Following an extended period at home with her children, Jessica joined the Cleveland County Family YMCA in 2014 and currently serves as Director of the YMCA’s Diabetes Prevention and Control Program, a year-long lifestyle change program designed to prevent or delay the onset of type 2 diabetes for those at elevated risk. Program participants are led through a Centers for Disease Control-approved curriculum based on healthy eating and increased physical activity. Jessica has a vested interest in wellness, both professionally and personally, and is eager to foster ongoing relationships among community members, non-profit agencies and vendors. She is grateful for the opportunity to shop at the Market each week during the season.

generic-femaleChris Huffman represents the Cleveland County Extension Master Gardener Volunteers.  In this capacity, she helps educate the community about the proper selection, installation, and care of ornamental and edible plants.  She also shares her time and knowledge to benefit the local 4-H youth development program and the Cleveland County Agricultural Fair.  Chris is a recognized wild foods expert, and attends the NC Wild Food Adventures Conference every year.   A resident of upper Cleveland County, Chris is employed by the Cleveland County Solid Waste Division.  She has a passion for dogs, fishing and antiques & collectibles.


We currently have openings for three individual members.  If you have an interest in farmers’ markets, small scale agriculture, local foods, or our community, we encourage you to apply for our board.  For more information, please email us.

Staff (non-voting)

Carol Maxwell serves a manager of our Uptown Shelby Markets.  A native of Rutherford County, Carol attended East Rutherford High School and grew up in the NC 4-H program. She received her BS degree in Biological Science and her Masters of Natural Resources degree both from North Carolina State University, where she was an active member of Alpha Zeta Agriculture Honor Fraternity and the NCSU Collegiate 4-H Club. She worked as the Recycling Coordinator of Gaston County and as an Education Specialist for Keep Gastonia Beautiful before staying home while her children were young. Carol, her husband Ray and their three children live in Shelby.

Tyler McDaniel tyler-mcdanielis a Cleveland County native, born and raised in Kings Mountain. He attended Appalachian State University where he majored in Health Promotions with a minor in Physical Education. Tyler is employed by the Cleveland County Health Department as a health educator and teaches an alcohol abuse prevention classes to 6th-9th grade students. He also teaches personal fitness at the Kings Mountain YMCA and coaches wrestling at Shelby High School. Tyler serves as site coordinator for our Shelby Satellite market at the Health Department, where he enjoys visiting with vendors to learn about how they farm and what they grow.

Nancy FichterNancy Fichter serves as the organization’s Local Foods Coordinator,  managing  our Community Supported Agriculture program, Downtown Kings Mountain Farmers Market and outreach.   She obtained her BSc from Michigan State University in Anthropology and her MSc in Osteology, Paleopathology, and Funerary Archaeology.  For nearly 15 years she traveled extensively as a biological anthropologist working on archaeological and mass grave sites. For the past five years, she has been involved with the food movement in Cleveland County, NC, and began cooking at the Foothills Farmers Market in Shelby before becoming head chef and dietary manager at KM Life Enrichment Center.  She is a founding member of Cleveland County’s Food Council and loves connecting with people to discover how food impacts their daily lives through all phases of the food system.  She believes food is grounded in culture and wants the farmers market to be an experience every citizen can embrace and enjoy through the exchange of local foods, knowledge and community.    

Ron McCollum ron-mccollumhas served as EBT Outreach Coordinator for Foothills Farmers’ Market since 2014. Mr. McCollum holds a Bachelor of Science in Urban Studies from Georgia State University and a Master of Social Work from the University of Georgia. He enjoyed a 30 year career that included time spent working for family/youth non-profits, public education, university level teaching and marketing for a small family farm. Ron is active in community service on the local level. Since 1997, Mr. McCollum has served as facilitator of a variety family and youth related initiatives throughout upper Cleveland County. Among these are ongoing community garden efforts, serving of community meals and volunteering in local schools.